I hate doing this to people I respect. You hard working 3D artist, animators, programmers, project managers, and dreamers.

However, leave it to your marketing people to screw you and I in the wallet.

What am I on about, you ask?

EA is including software designed to deliver in-game ads, starting with Battlefield 2142.


(right-click "view or save image" for larger pic)

Unfortunately this violates just about everything I believe in as a private citizen seeking escape from the 24/7 bombardment of loud, and obnoxious unsolicited suggestion. That EA would do this was inevitable, however disappointing. I wish the developers make their case on behalf of those who enjoy playing their games, as they have now gone from being valued customers to unwashed 'products'. As TV has proven, advertisement driven content can only go so far, before it becomes a self-censored mess of unwatchable recycled crap.

So, my formal response to EA for their inclusion of the IGA Worldwide Inc. ad software:

YOU ARE BANNED!

There will be ZERO EA games in my house from now on. Every EA game I own will be returned or traded for games by companies that at least pretend to still care about their customers. I will be encouraging others to do the same. At my next LAN party I will make an announcement that there can be no EA games installed when on my network, violators will be asked to leave.